Steve Yelvington, the newspaperman-turned-consultant, reprises a familiar refrain persuasively in his latest post: Economics, not the Internet, are at the heart of the challenges for newspapers. Even though the economy is cyclical, he believes there is secular change under way, a permanent shift that means print "will not come back."
He is not terribly optimistic.
"Whether newspapers participate in the coming economic recovery will depend on how well they focus on new products, especially digital, and whether they take off the blinders and discover the breadth of the playing field."
