Jeff Jarvis, posting to Medium, argues the case against sponsored content. (The New York Times is reported considering more such content, Bloomberg reports.) Jarvis asserts that the trend in sponsored material diminishes the news brand, gives rise to conflicts of interest, and confuses the audience with inconsistency. He also argues that news organizations ought to focus on being in the relationship business, more so than the content business, and that marketers should recognize that sponsored content won't benefit from the sponsored content business, either.
The U.S. Attorney General, Eric Holder, met a handful of news organizations Thursday (another handful declined his invitation) and acknowledged mistakes had been made in spying on media that were evincing leaks from government. Politico reports that Holder told organizations he understood what had been done wrongly. Meantime, National Journal argues there were good reasons why journalists shouldn't have met Holder.
The largest media owner is Google. That is the finding of the ZenithOptimedia report. Press Gazette says the report suggests Google's holdings total 65 of all Internet searches and 82 per cent of all Internet paid search advertising. The value is an estimated $37.9 billion.