In the discussion on the future of media, some attention is shifting to the power of so-called "widgets," the transportable mini-pages of content and programs. A McGraw-Hill conference this week heard that soon every consumer-facing Web site will contain widgets of the user's choosing, and that the early winners in this profitable arena stand to be conventional media. Eric Alterman of the widget-creating KickApps firm believes online ad companies will become widget distribution networks. MediaWeek's account of the conference is here.
We've always been accused of being little different than a business making widgets. Maybe that's not so far off the mark.
