The "believability" of these organizations was at 56 per cent in the study, down from 62 per cent two years earlier and 71 per cent only a decade ago. Nine of 13 organizations assessed in the study (a survey of Americans) declined substantially in the last two years.
The study has shown media believability has been divided along partisan lines. But only two organizations (Fox News and local TV news) enjoy the support in the poll of two-thirds of Republicans. Democrats are more positive about media, with the exception of Fox.
Local news remained the most believable (65 per cent), followed by 60 Minutes (64 per cent). Fox and USA Today were the two lowest-ranked among the 13 organizations.
The poll was taken in July. It asked people to rate the believability of media on a scale of one to four, with three and four positive.