News that the Gannett and Meredith organizations have conscripted a social-networking technology firm to generate new digital enterprises.
In the case of Gannett, it'll create an independent music site to promote local artists in an effort to connect them to radio play. The fever of social networking will presumably be the catalyst to get them on the air.
And in the case of Meredith, it wants to launch what it says is the first user-generated recipe-exchange site.
Both have enlisted Ripple6, which has built a thriving new social network for the Guiding Light television program for Procter & Gamble.