A new forecast today from the Veronis Suhler Stevenson media analysis firm suggests that 2014 will be the year Americans spend more on digital media than on traditional media.
The typical consumer will spend $159.59 annually on Internet and mobile services and $158.15 on such services as newspapers, magazines and books. Overall the typical will spend about $1,080 annually to be connected and served by media.
In its report on the report, USA Today notes that cable and satellite will be the biggest winners. Newspapers, magazines and books will be slight losers.
The typical consumer will spend $159.59 annually on Internet and mobile services and $158.15 on such services as newspapers, magazines and books. Overall the typical will spend about $1,080 annually to be connected and served by media.
In its report on the report, USA Today notes that cable and satellite will be the biggest winners. Newspapers, magazines and books will be slight losers.
