Alan Mutter, in his latest post for Reflections of a Newsosaur, looks at the adventurous effort in Silicon Valley to personalize media, provide more relevant content, and change our digital user experience. Mutter examines the technological work to deliver advertising suited to our interests, based on what we read and buy. He concludes consumers need to brace for this more intimate world.
Vindu Goel and Brian Stelter, writing for The New York Times, examine the rivalry of Facebook and Twitter for their share of the social media conversation about television (most recent example being the concluding episode of Breaking Bad). The ultimate stakes are a larger share of the $171 billion advertising pie. Each service has its own system of determining, and boasting about, how people are interacting with its network as they watch their first screen.
Blake Zeff, writing for Salon, declares that editorial boards of newspapers have lost their relevance and influence. It is clear, he notes, that voters have ignored their endorsements and entreaties in recent times. They no longer affect public support and opposition, he says.
Aneya Fernando, writing for the 10,000 Words blog, argues that online personal essays are gaining popularity and offer an addition to the journalistic sphere. She notes they garner extensive online comments and traffic, and while they do not necessarily unfurl important content, they deliver content that connects with readers.