That total is up 11.3 per cent from the first six months a year earlier and is up 13.9 per cent from the second quarter of 2009. Display advertising experienced a strong surge, but the fast-growing areas of video and search are the real propellants in the field.
The results, released by the IAB and PriceWaterhouseCoopers, indicate a rebound from a year earlier, when the recession flattened even Internet advertising.