The annual Internet Trends report by investor Mary Meeker for Kleiner, Perkins, Caufield & Byers is arguably the strongest data set on the direction of digital. It emerged Wednesday (embedded below) and pointed to the vast untapped potential of mobile, the disproportionate strength of display advertising (but eventual demise) for newspapers, the emergence of sensors as a factor in our media consumption and data gathering, and some concerns about the valuation of tech firms, among many other trends.
***
Two large digital players are figuring out how to deal with sponsored content. Condé Nast has drafted what it calls an internal Magna Carta on the matter. AdAge reports the magazine publisher will keep logos off the content and enforce strong standards and practices. Meanwhile, the Wall Street Journal reports that BuzzFeed is going to clarify the labels atop such content to be clearer about its promotional nature.
***
Yesterday it was noted that the public editor of The New York Times had been critical of a Michael Kinsley review of the Glenn Greenwald book on surveillance. Kinsley has responded, saying Sullivan didn't accurately quote his observations.