Is there some science behind successful Tweeting? Seems so. Poynter's Jeff Sonderman writes about a Georgia Institute of Technology study that suggests negative Tweets are largely a turn-off in securing a larger audience. Given that Twitter is a weak-tie platform, the more negative Tweets tend to make unfamiliar people uncomfortable. Another conclusion: Feed those followers information, not your eating habits.
There are three different takes arguing the necessity of media change.
Kylie Davis, the national real estate editor for News Corp. in Australia, challenges print media to embrace content marketing or face its wrath -- the departure of advertisers who will become direct competitors. She writes for the International Newsmedia Marketing Association (INMA) blog that it can deliver a targeted audience, take time away from traditional media, and might even be better in some cases as storytellers. "Choosing to ignore it or claim it is not relevant will end only in shouts and tears."
Mark Challinor, the director of mobile for the Telegraph Group in London, says print will remain the cornerstone of his business. Challinor, writing for the INMA blog, suggests print will be integrated with mobile as a vehicle to cut through the clutter and deliver audiences to advertisers with rich content.
David Lieberman, the executive editor of Deadline New York, writes about an analyst's view that big media companies are taking the rise of mobile streaming far too lightly. Laura Martin of Needham & Co. says a new wave of streaming tech companies are sneaking up on the traditional networks and outlets with short-term premium videos designed to attract younger viewers of tablets and smartphones.