Jacet Utko, the Polish architect-turned-newspaper designer, believes there is no particular reason technologically for the print edition to endure. To make it relevant, it has to capitalize on its design advantages.
Utko has a basic message: Give the designer more power inside the paper and the audience will come. His track record is impressive. Utko has taken some of the dullest-looking eastern European papers and turned them into Society for News Design winners.
He spoke recently to a TED gathering. His eight-minute presentation is attached.
