A Harris Interactive poll conducted in August found that more American adults continue to get their news from television. Online has shifted over time into second place, while print is the third-most-used source.
The findings are not remarkably different, but the implications of the growth of online news consumption might be significant for providers.
Online has grown to the extent that it now rivals TV as a news provider in certain segments, Harris noted. Given that growth is likely to continue, Harris says that it will be important to implement changes in the way news is provided --- concise articles with a lot of supporting information to reflect the consumption pattern.
The poll of 2,307 found two-thirds of Americans had at least a moderate interest in staying abreast of the news as one of their activities, while about one in eight (13 per cent ) considered themselves news "junkies."
The poll found 50 per cent used TV to get the news, 36 per cent went online, while 10 per cent consumed print.UPI reported on the poll here.
The findings are not remarkably different, but the implications of the growth of online news consumption might be significant for providers.
Online has grown to the extent that it now rivals TV as a news provider in certain segments, Harris noted. Given that growth is likely to continue, Harris says that it will be important to implement changes in the way news is provided --- concise articles with a lot of supporting information to reflect the consumption pattern.
The poll of 2,307 found two-thirds of Americans had at least a moderate interest in staying abreast of the news as one of their activities, while about one in eight (13 per cent ) considered themselves news "junkies."
The poll found 50 per cent used TV to get the news, 36 per cent went online, while 10 per cent consumed print.UPI reported on the poll here.
