Nate Silver, the FiveThirtyEight blogger who recently joined ESPN, told the Online News Association conference this week that journalists need to be more adept at handling statistics. Poynter's Sandra Oshiro reports that among his tips are: data needs to be placed in context, correlation is not causation, intuition is a bad judge, and making predictions improves accountability.
The American Society of Magazine Editors has tweaked its guidelines to introduce new approaches for native advertising (aka sponsored content). As part of its overall policies on editorial and advertising interplay, the ASME wants publishers to prominently disclose a marketer's role in creating the native advertising. AdWeek notes the guidelines are voluntary, and not necessarily innovative, but that magazine editors have been calling on the organization to address the issue.
The Pew Internet and American Life Project reports that one in three Americans own a tablet and one in four own an e-reader. TheNextWeb reports that more than half of households earning more than $75,000 have tablets.