A new report from RBC Capital Markets suggests Facebook will overake Google in garnering unique visitors in 2011.
The sites currently drive traffic to one another, but RBC analyst Ross Sandler notes that the harmonious relationship could easily change as Facebook strives for a business model. Google's compound growth rate is 20 per cent, while Facebook's is 85 per cent.
Sandler sees Facebook as a larger starting point for people online, that it is directing more people to other sites than Google, and as a result could become a more formidable entity.