Industry veteran Alan Mutter emerges from the cone of confidentiality agreements to discuss on his Reflections of a Newsosaur blog what he told the newspaper publishers in Chicago last week about the business models.
Essentially he brought them ViewPass, a platform proposal for an industry cooperative of content providers that would build user data and develop a stronger economic base for targeted advertising online.
In the same way PayPal became a substitute for cash, ViewPass would a recognized brand that would standardize content delivery and access for registered users.
The longer it's in place, the more ViewPass would collect data on users and target richer content and tailored advertising their way.
Mutter is a Silicon Valley entrepreneur with a newspaper industry background.