If there is a bright spot in the troubled U.S. newspaper business, it is the growth in traffic (if not necessarily advertising) online. The Newspaper Association of America has released third-quarter data indicating year-over-year growth of 15.8 per cent and an audience reach of about 68.3 million people or about 41 per cent of the total Internet audience.
Page views, time spent and visits per person also reached record levels.
What it shows, says the NAA, is that Americans are turning to trusted sources when they're needed --- as in the presidential election.
