A new IDC report points to the ascension of Web advertising and predicts it will surpass all but direct marketing by 2012 as the medium of choice. It will house about $51.1 billion in spending by then.
Search ads will be the top spend, followed by referral and lead generation, video and mobile. Despite the clip of mobile advertising across the ocean, IDC predicts it's still only going to rate about one per cent of the spend in the U.S.
