This has been an eventful month at the Washington Post, arguably America's most digitally innovative newspaper company. For more than a decade the WaPo has been initiating and operating some of the most significant major work online, and lately it is revealing some new tactics and conceding some new learnings.
First, it has lost the only-recently-gained Rob Curley, a digital news innovator who came two years ago and now is decamping for the desert of Las Vegas, where he will bring nine, count them nine, Post refugees to the Sun newsroom and set up shingle. In departing Curley sent a bit of a shot across the bow about the Post's commitment to the hyperlocal LoudonExtra.com site he oversaw. For its part, the Post is suggesting it is weighing options but not losing its drive to champion high-quality local content.
But this week the Post made its most striking move in some time, announcing it will leverage its acquisition of Slate Magazine to build a portfolio of online magazines.