The Wall Street Journal's code for employees has broadened in recent times to include their activities online, particularly their social media activities. As newsrooms make the transition to Web-centric operations, the Journal code is useful as a guide for journalists.
Some of the principles:
1. Be up-front on who you are, let the facts speak for themselves, don't overpromote.
2. Don't let people know about things that haven't been published.
3. Don't disparage competitors.
4. Don't be impolite with critics.
5. Don't be overly casual.
6. Don't provide direct advice.
7. Don't make connections with sources or contacts without understanding the implications.
8. Don't express opinions in a way that might imply bias and disqualify you for further coverage.