Social media are not merely static attachments to today's news organizations --- not merely a nice box to tick and note you've entered that field. The Wall Street Journal observes that newsrooms are studying social media's traits to understand, for example, when best to Tweet and how best to share content on Facebook.
Impact is being tracked, referrals watched --- all in the hope that there is learning inside the patterns that will generate business ideas.
In the same way readership metrics affected news strategy, so now are social media trends prompting differences in approaches to content generation and sharing. The analysis of demographic trends ought to build a more empirical approach.
Impact is being tracked, referrals watched --- all in the hope that there is learning inside the patterns that will generate business ideas.
In the same way readership metrics affected news strategy, so now are social media trends prompting differences in approaches to content generation and sharing. The analysis of demographic trends ought to build a more empirical approach.
