Vint Cerf, the Google chief evangelist widely credited as one of the Internet's pioneers, is entering the micropayment-for-news fray by suggesting (well, hinting) that journalism ought to try a fee-for-something approach.
The Internet News site interprets his quote as suggesting that an iTunes-style approach ought to be the route. It's not clear, though, exactly what he's advocating, because there is no direct quote. He notes that media, and particularly newspapers, need new models of distribution and new forms of revenue.
"Exploring alternative forms of distribution is absolutely essential," he told a conference on innovation in journalism. "If there's no way to reward intellectual property, it will be difficult to come by."