Media assume that if they simply take their analog products and shift them into a digital format they will succeed in securing and retaining an audience, Crosbie says. But it's not going to work. Consumption patterns for media have changed, and until companies understand we are in an era of abundance and adjust their approaches, they will not benefit.
Crosbie, in an earlier essay, looked at the arrival of abundance as the most significant change in media history. Now he's saying that charging users for content will fail as a result. In later essays he'll prescribe.