A prescription for the newspaper, now that the "rivers of gold" from classified advertising are drying: Higher cover prices and online video. That's the view of the chief of Fairfax Media in Australia, David Kirk, who notes that display advertising will continue to drive revenue in the shorter term.
He expresses some concern about the pursuit of high-quality journalism, but notes he is resolutely optimistic that the economics of newspapering will generate sufficient revenue to pay for the work that needs to be done.
