The data from comScore Inc. says Americans watched 31.2 billion videos online in the month of March, with Google sites like YouTube garnering 42 per cent of the total, or 13 billion. YouTube reached three of four viewers and Google had 136 million unique visitors to video in the month.
Hulu was a distant second at 1.1 billion views.
The data indicates some 180 million Americans (or 85 per cent of the Internet audience) viewed an average of 173 videos in March.