Graydon Carter, the editor in chief of Vanity Fair, has an encouraging few words for newspapers in his latest column online.
Largely he's exhorting papers to find a big story and pile on, as did The Daily Telegraph in its 120 pages-plus to date of its exposure of the British MP expense scandal.
As for "youthing" the paper, he is pretty clear: "the only way you’re ever going to get the average 21-year-old to read a daily newspaper is to wait 9 years until he’s 30."
The best way to get people to buy the paper is to do something that gives them a reason to come back, he asserts.
