Indeed, radio is made larger by the MP3 player. Newspapers and magazines trail the broadcast/online forms of media in the U.S.
The breakdown of percentage of audience daily and time spent was found to be:
- Live television (95.3%, 331 minutes)
- Broadcast radio (77.3% reach, 109 minutes)
- Web/Internet [excluding use of email] (63.7%, 77 minutes)
- Newspapers (34.6%, 41 minutes)
- Magazines (26.5%, 22 minutes)