A new Nielsen study suggests Americans are most attached to the television set, then the radio dial, and then the Internet. While the conventional wisdom supposes online has surpassed traditional media, TV and radio have a strong lead in audience.
Indeed, radio is made larger by the MP3 player. Newspapers and magazines trail the broadcast/online forms of media in the U.S.
The breakdown of percentage of audience daily and time spent was found to be:
Indeed, radio is made larger by the MP3 player. Newspapers and magazines trail the broadcast/online forms of media in the U.S.
The breakdown of percentage of audience daily and time spent was found to be:
- Live television (95.3%, 331 minutes)
- Broadcast radio (77.3% reach, 109 minutes)
- Web/Internet [excluding use of email] (63.7%, 77 minutes)
- Newspapers (34.6%, 41 minutes)
- Magazines (26.5%, 22 minutes)
