In fact, only five per cent seem willing (and would only pay about 10 pounds annually for a subscription), while three-quarters would simply switch brands if one started to charge. No big surprise.
But where the views soften is when the notion emerges of combining a print subscription with the online offering. At that point, many more put up their hands --- one-third would accept the proposition of a free or discounted print edition and an online pay model.
The poll also suggests the significant year-to-year growth of online readership of newspaper sites is slowing and perhaps stalling. That has been the case in the U.S. now for about a year.