Just because you can use technology to report doesn't mean you should.
The media sensitivity around personal grief is a blind spot at times, and the latest such questionable call was for a Colorado Rocky Mountain News reporter this week to file Twitter reports on a three-year-old boy's funeral.
His Twitter feed remains up and the newspaper has yet to comment, but a batch of critics have chimed in, including harsh comments on Techcrunch, where one might expect a slightly more embracing attitude on technology.
Conventional media approach is to respect certain events and be unobtrusive. In this case the reporter opted to use the technological tool available instead of waiting until the funeral ended to file a report. In many instances Twitter is proving a useful way of alerting audiences to breaking news. But, not always.
It will be an interesting defence.