It effectively ends the practice of the screen grab for Twitter. All you do is pop the URL of the Tweet (click into the timestamp on the Tweet to get the unique URL) into Blackbird Pie and it produces embeddable HTML.
As a newsroom tool it ought to permit quotes and chronological displays of Tweets more readily. The visual authenticity is valuable, too.
Twitter launched Blackbird Pie to permit embeddable Tweets, precis at: http://www.themediamanager.com