Today that started to change with some accounts and will sweep over the 145-million-plus Twitterverse (Twittersphere?) in the next number of weeks. Twitter has a new design, partnerships to embed media, more information on related content, and greater biographical sketches and content accessible about users.
Any news organization that isn't using Twitter to solicit and share content is missing the greatest free tool to build community in recent history. Today, though, Twitter took its game to a new level.
There are still hiccups: the fail whale surfaces only too often, content goes missing in curious ways and reappears even more oddly, and one still feels as a user that it's necessary to back up one's contributions because (thinking irrationally) the whole enterprise might come crashing down.
The move today is a positive sign and a helpful one to newsrooms.