Rick Sanchez, an inveterate (as much as you can be) Twitterer, is going to ingrain Twitter into a CNN program.
Rick Sanchez Direct will employ a raft of social media. It's a breakthrough of sorts.
I suppose that means that sound bites will be limited to 140 characters, that at some point he won't be able to follow any more people, and that the show will have to take a break regularly when the Tweet feeds go down.