It's been noted recently that newspaper Web sites are commandeering the local advertising market online.
But Broadcasting & Cable Magazine has analysed the basis of that same Borrell Associates study and found some insightful news for television stations online.
Station sites that offer lots of video, weather and interactive features are faring very well. Given that most TV stations have certified meteorologists on staff, weather should be a particular advantage.
It strikes me at times strange that the huge video gathering apparatus of a television outlet isn't somehow channeled online --- all of the B roll, full-length interview that extracted the clip, and video blog-like offerings from reporters who stand outside meetings and wait for their conclusions.
