A public opinion poll found nine in 10 Canadians found mainstream media trustworthy and reliable. It also suggests only one in four found social media similarly credible.
The survey was conducted by Angus Reid Public Opinion for the Canadian Media Research Consortium, an academic organization examining journalism issues.
It found that about one in three young Canadians valued social media for trust and reliability and that overall Canadians were far more comfortable with professionally edited content than wiki-type refinement. Most also believed that professional media were better equipped to deal with critical issues than were citizen-based entities.
"The established news brands continue to be the gold standard for verification," the survey concluded. While younger Canadians were more optimistic about the possibilities for citizen-based media, even they registered a high degree of support for traditional sources.