The global chief for entertainment and media at PriceWaterhouseCoopers believes the demise of traditional media is much exaggerated. Marcel Fenez says five years of growth remain.
The over-50 demographic continues to sustain media, and new markets continue to open to the traditional print and broadcast players. Advertising wont' stop growing the five ye
But he told a World Association of Newspapers conference on readership that collaboration will be key in the time ahead.