It's an age-old (no pun intended) dilemma: How to reach young consumers and make them media-loyal. Some organizations simply don't bother --- they assume young people will grow into consumption of their products --- while others throw an array of initiatives and pray for uptake.
But someone has been reading the literature, examining the options, and settling in on some proposals. Christopher Sopher, a student at University of North Carolina, looked at a large batch of studies of young people and came away with some conclusions about what will appeal.
In short they involve:
1. More road maps and context.
2. Wisdom journalism.
3. Personalization.
4. Improved design.
5. Experimentation with new formats.
6. Expansion of civic journalism.
7. Putting young people in the news.
8. Reinventing the news-in-school programs.
9. Improving sharing features and self-supporting content.
10. Exploring new ways to produce television news.
A Poynter Online post from Matt Baume summarizes the research.
But someone has been reading the literature, examining the options, and settling in on some proposals. Christopher Sopher, a student at University of North Carolina, looked at a large batch of studies of young people and came away with some conclusions about what will appeal.
In short they involve:
1. More road maps and context.
2. Wisdom journalism.
3. Personalization.
4. Improved design.
5. Experimentation with new formats.
6. Expansion of civic journalism.
7. Putting young people in the news.
8. Reinventing the news-in-school programs.
9. Improving sharing features and self-supporting content.
10. Exploring new ways to produce television news.
A Poynter Online post from Matt Baume summarizes the research.
