Time Magazine points out that television appears to be benefiting from the relatively new platform of Twitter. In particular, big TV is made bigger by the Twittercooler.
The 2010 Winter Games, Oscars and Super Bowl are all good examples of how Twitter moved into action and either moved audiences to television or entertained those already watching --- and likely secured them in place as part of a conversation.
"Social media have turned the world into one big living room. The future belongs to those who pull up a chair," writes Jamie Poniewozik.