The Monday New York Times' section on information industries is required reading, but today's top story in this field was pushed up to A1 for a good reason.
It's the first strong look at how online entities are collecting data on user behaviour and tailoring advertising to them. The implications for new media, and older media in the new media field, are significant because of the expectations that the relationship between advertisers and consumers will change as more information is available about how people surf.
But the implications on privacy are no small matter, either, and the Times story raises key questions about how this development fashions a new information order not necessarily in the user's favour.
