The once-far-fetched notion of an individualized newspaper isn't all that far to fetch any longer.
Mary Lou Fulton of the Bakersfield Californian writes in Online Journalism Review of European collaboration technically to produce a tailored PDF based on personal preferences.
Now, a feedback loop with no surprises is hardly the stuff of valuable media, and Fulton makes clear she's in the camp that suggests the tailoring simply enhance the relevance of the content choices --- not tick the boxes each and every time.
She correctly identifies the revenue possibilities of personal advertising and increased subscription prices.
It's an interesting look at technology that can step forward quite soon (indeed, it's being tested at the moment).
