Jemima Kiss and Heather Christie examine in today's Guardian a central theme in the journalism created at countless local, national and international digital start-ups: Can their critical acclaim be turned into commercial success?
Essentially, they doubt it. They see struggles all over and very few lights at the end of the tunnel.
Their principal concern: The audience, while loyal, isn't large enough to pay for sustained work. Other sources of income like advertising aren't substantial enough. And organizational structure --- the for-profit model, in particular --- works against the smaller firm with the big task.
Essentially, they doubt it. They see struggles all over and very few lights at the end of the tunnel.
Their principal concern: The audience, while loyal, isn't large enough to pay for sustained work. Other sources of income like advertising aren't substantial enough. And organizational structure --- the for-profit model, in particular --- works against the smaller firm with the big task.
