There are demographic differences in the methods, but the nature of the practice is basically the same: People not only consume, but comment and share.
Steve Smith writes about the study at minOnline and suggests there isn't the same brand loyalty for online publishing --- 80% of those surveyed who consume news online will click into unknown sites.
Older people tend to email stories, middle-aged people tend to put them on Facebook, while younger people will use Twitter or Facebook. And a surprising number (80%) say they comment on stories.
Nearly two-thirds of online news readers focus on topics specifically suited to their interests, while more than one-third will go to search engines for multiple sources on the same matter.