In his latest post for his PoMo Blog, Terry Heaton sounds the concern many publishers have about the drive for page views at all costs.
He vents a little on the tendency by some to chop stories into pieces to improve the number of ad impressions --- the "price of interaction" being high. He takes the view that the effort doesn't take into account the user, then publishers wonder why the advertising isn't working.
"Somehow, some way, we’ve got to figure out that attaching ads to content the way we’ve done it before just doesn’t cut it online. Until that happens, we’ll continue killing the goose that potentially could be laying golden eggs for us," he writes.
He vents a little on the tendency by some to chop stories into pieces to improve the number of ad impressions --- the "price of interaction" being high. He takes the view that the effort doesn't take into account the user, then publishers wonder why the advertising isn't working.
"Somehow, some way, we’ve got to figure out that attaching ads to content the way we’ve done it before just doesn’t cut it online. Until that happens, we’ll continue killing the goose that potentially could be laying golden eggs for us," he writes.
