Rice examines several start-ups, from True/Slant to The Awl to Faster Times, and reflects the general view that advertising and subscription support of quality in the digital age is --- for the time being, anyway --- more than a little daunting.
"No one seems to know how to value the product anymore," Rice writes.
That said, even stripped of the romanticism of the start-ups, Rice concludes that many may offer new models for sustainability. Just not soon, he seems to say.