The U.S. Conference Board has a new survey finding that one-quarter of Americans watch programs online, up from 20 per cent a year ago.
Of those viewers, 43 per cent watched news, while 35 per cent watched entertainment programs. Twenty per cent watched reality shows and 18 per cent watched sports.
To reflect this growing trend, the Nielsen company has indicated it is developing a TV/Web measurement metric. Assessing data reliably will be of particular importance to programmers as they contend with dispersed advertising dollars.
Of those viewers, 43 per cent watched news, while 35 per cent watched entertainment programs. Twenty per cent watched reality shows and 18 per cent watched sports.
To reflect this growing trend, the Nielsen company has indicated it is developing a TV/Web measurement metric. Assessing data reliably will be of particular importance to programmers as they contend with dispersed advertising dollars.
