A subsidiary of Getty Images, the prominent photography service, found many small businesses are in the dark about how to use Web images --- more than 40 per cent of them don't realize they're susceptible to legal challenges when they do so.
More than a quarter of those businesses surveyed don't routinely check on permissions for material and more than half don't understand their legal protection.
In the arrival of new content players, it's not surprising some aren't abreast of the legal boundaries. The study indicates awareness needs to be raised.