1. Higher renewal rates of subscriptions if an interactive edition is available --- 64% instead of 55%.
2. Greater revenue from bundled print/interactive packages, something consumers so far like.
3. Bill-me-later interactive editions heavily reduce churn rates to 25% from 45%, again yielding greater revenue.
4. Cross-selling advertising through recommendation engines through the editions will drive revenue from other products.
5. Availability of interactive editions will triple uptake from non-subscribers to the print periodical, to 15% from 5%.
The study nevertheless indicates some immense challenges for publishers: devices need to be encouraged, archival material made available, workflows changed, partnerships established, among other things.