Media strategist Steve Safran recently provided newsroom tips on social media. They're collected in a post on the Knight Digital Media Center site by seminar attendee Nikki Usher.
Among his points:
1. Don't overTweet. Make your Tweets worth the time of others.
2. Adopt Web 2.0 by unbundling content, making it mobile and interactive, create widgets and offer feeds.
3. Connect with the outside world.
4. Link out, optimize to be found with search engines, become the best RSS feed.
Usher's post elaborates on the delicate situation many legacy newsrooms find themselves in at the moment, balancing old and new needs in allocating resources.
Among his points:
1. Don't overTweet. Make your Tweets worth the time of others.
2. Adopt Web 2.0 by unbundling content, making it mobile and interactive, create widgets and offer feeds.
3. Connect with the outside world.
4. Link out, optimize to be found with search engines, become the best RSS feed.
Usher's post elaborates on the delicate situation many legacy newsrooms find themselves in at the moment, balancing old and new needs in allocating resources.
