In his regular Editor & Publisher column, Steve Outing suggests newspapers need to stick to quality, to public service, and to the plan to help readers deal with the digital sphere. He isn't big on wild redesigns to attract younger readers. Forget about it, he says., they're not coming to the party.
Our experience at the Sun has been that our reworking of the paper with more context, comment and analysis is paying off with our readers and satisfying those who use us on occasion. We point to our Web site and direct people there all day for breaking news, but we haven't tried to make the paper feel like a site, as some have done.