When I teach each year I find one of the most valuable sessions I can provide is how to use the job interview properly. It is, after all, potentially the most lucrative half-hour you'll experience, yet so many people arrive largely ill-prepared to pitch their work or help an employer visualize their fit. And school, no matter if its high or post-secondary, doesn't guide you at all.
Buttry has a generous helping of tips in his post, starting with the profile you need initially online: following the right people on Twitter, networking with them, understanding their ideas and approaches.
He discusses the need for the digital calling card: a resume online, a presence on the Internet that evidently engages, and an open technique (meaning no locked Twitter account, for instance).
He also supplies some subtle, nuanced advice on how to apply and how to stay in the game. It's a valuable batch of advice, more practical given that Buttry himself used it to land a great role at a very promising new enterprise.