Juliana Crispo has posted tips for strengthening the social media strategic approach for your work. There are lessons in her post for journalists as they build communities and use the platforms and environment to gather and distribute content.
More than anything, she suggests listening to the audience. By listening, she means not only eliciting their views but keeping track of their activities. Her tips:
1. Follow key influencers in the field, but use good judgment so as not to seem stalking.
2. Read what they read, use newsfeeds and even create social bookmarks on a site with a new persona.
3. Understand how those influencers exchange information.
"Understanding your social audience and beginning to think as they think will give you a tremendous competitive advantage and save you a ton of time and effort," she says.
More than anything, she suggests listening to the audience. By listening, she means not only eliciting their views but keeping track of their activities. Her tips:
1. Follow key influencers in the field, but use good judgment so as not to seem stalking.
2. Read what they read, use newsfeeds and even create social bookmarks on a site with a new persona.
3. Understand how those influencers exchange information.
"Understanding your social audience and beginning to think as they think will give you a tremendous competitive advantage and save you a ton of time and effort," she says.
