Among the do-not-dare list:
1. Don't treat it as novel. It's getting old by Internet standards.
2. Don't call it new media. It's not.
3. Don't leave it to your online team. Get everyone into it.
4. Don't snigger. Enough said.
5. Don't miss the story. Sometimes the mere existence of a social networking phenomenon, even before it's a verified piece of journalism, is news in itself.
As for the to-do list:
1. Tweet as soon as you verify.
2. Bring glad tidings. Create something original for social networking.
3. Change your newsroom tools. Permit journalists to see what's happening in that sphere.
4. Widen the contacts. Explore relationships with those who would help.
5. Be social. Appreciate ideas, help back.